The challenge is to give the user more convenient ways to track with nudges and feedback to make them reach their goals faster. Or, from a hypothetical point of view of a product designer or any other team members. New feature ideas can also come from competitive analysis. We can add the most demanded ones to the feature backlog and plan as a potential feature.

We can also analyze the app store reviews to find out feature requests, user pain points, and suggestions. The extra benefits should be designed in such a way to retain those converted users.įrom the usability testing and other user research, we keep a tracker of the features users are demanding.

% of conversion to premium membership (weekly/monthly) When an engaging user upgrades themselves to the premium tier, it is a clear indicator that the app is serving its purpose.

This includes the usage of calorie tracker, discovering new recipes, workouts. It will also impact ad revenue from basic users.

Number of daily active user Engagement can be the indicator to understand that it is getting the user’s job done and motivating them to come for more.

If the product isn’t addressing the right customer need, then it may not attract new users.

Number of daily new user Measuring acquisition can help to prove if the product is successful or not.

By monitoring the important KPIs regularly, the team can perfectly ensure smooth and intuitive UX.

I should have the ability to curate my feed.ĭefining the key KPIs from the product team’s perspective can be different from the business/sales teams.

The profile is important here to edit my goals.

There should be a link or button to go to my profile with a single tap.

It could be much cleaner if it was separated with tabs above or giving the ability to choose what to see. But, it’s filled with a lot of blog posts and some posts from friends.

The main focus on the homepage should be on the macro tracking feature.

Myfitnes